Analyze and interpret US demographic data in order to target densely Hispanic populated areas in the U.S. Report, analyze and track Hispanic community trends regarding media, product and service consumption. Analyze demographic data and propose ways to increase efficacy when targeting Hispanic population through advertisement campaigns. Monitor global marketplace by facilitating the sharing of information across organizational and geographic boundaries. Prepare reports on how the structure and characteristics of economic segmentation affects the Hispanic community within the entire U.S. population.