We are tenacious in our commitment to serve and uplift the Hispanic community, relentlessly pursuing excellence, and consistently delivering efficient and effective results that exceed expectations.
We work in collaboration with our clients to make their needs and objectives our own, performing at the highest standard to take brands to the next level.
With a mix of cultures, backgrounds, and experiences, our team is dedicated to creating, producing, and executing authentic, innovative solutions for our partners. We go above and beyond, always recommending the best way to achieve greater results; what we internally refer to as “love for the work".
A visionary entrepreneur, his career began four decades ago working as a producer and later as a Vice President of Sales at one of the largest communication groups in his home country of Peru. He arrived in the United States in 1999, the same year that Hispanics participated for the first time in the National Census, and in 2002, Hispanic Group was founded. He is passionate about understanding minorities, data-driven insights, and creating a "family-oriented" work culture; constantly searching for methods to increase effectiveness and profitability across all business lines at the agency. A man of faith, he serves as a member of the Prison Ministry of the Archdiocese of Miami.
Hispanic Group’s co-founder and accomplished advertising executive with over 20 years of experience in direct response marketing, his extensive knowledge of the industry has enabled him to spearhead countless successful campaigns, driving growth for a diverse range of clients across various sectors. His leadership, creativity, and strategic thinking have been instrumental in the agency's success.
Partner and Executive Vice President, with over two decades of experience in management, sales, marketing, and advertising, he has led award-winning campaigns for brands such as Xoom, Fox Deportes, DishLATINO, and Discovery, among many others. He has expanded the agency's account portfolio through his expertise and worked on B2B and B2C initiatives for global brands such as Johnson & Johnson, LATAM Airlines, Visa, Adidas, PayPal, Western Union, and Easton Sports. He holds a Master's degree in Sports Marketing and Organization Management from the University of Louvain in Belgium. In his spare time, he enjoys travelling, trying new foods, and staying active through sports. He is based in Miami and has three daughters.
An accomplished media executive with more than thirty years of experience, as a minority agency leader and proud first-generation Latina, has played a pivotal role in positioning Hispanic Group at the forefront of multicultural advertising in the US. Her extensive career in the US and Latin America includes managing global brands such as Procter & Gamble, Warner Lambert, Coca-Cola, PayPal, as well as local brands like DishLATINO, Western Union, Fox Deportes, Sling, and Boost Mobile. She has a passion for driving efficiency at every level of the media consumer journey.
With over two decades of experience in the advertising industry, both in Latin America and the US Hispanic market, she has worked at renowned organizations such as Grey, McCann Erickson, DDB Group, and Samsung, honing her skills as a Senior Account Supervisor at Hispanic Group. She is an expert in utilizing cutting-edge research tools to deliver exceptional results for her clients.
With a unique combination of technical expertise, managerial skills, leadership, and analytical strengths, she has over eighteen years of experience in the US Hispanic, Mexican, and Latin American markets. Constantly learning and challenging herself to stay ahead of the curve, she recently graduated from the Extended Digital Marketing Program at the University of Miami.
Experienced economist passionate about process automation with expertise in digital advertising, data analysis, team organization, and project management, his portfolio includes the management of AJE Global, Cineplanet, Ajinomoto, Honda, Microsoft, and Fox Deportes.
A creative and bold strategist with over fifteen years of experience in advertising across the Americas, Top Dog from Miami Ad School who has worked in agencies such as Mindshare, Grey, and Hispanic Group with international brands such as P&G, Starbucks, DirecTV, PUMA, McDonald's, Fox Deportes, and many others.
Results-driven Marketing Specialist with over eight years of expertise in crafting and executing successful marketing strategies. Adept at leveraging market research and industry trends to develop innovative ideas that drive brand awareness, customer engagement, and revenue growth. Consistently recognized for exceeding performance targets and delivering measurable business impact.
With over 10 years of experience in the advertising and marketing fields, she is a highly motivated professional with a focus on digital media and a performance-driven mindset. She began her career in media and has since evolved to the client services team, where she uses her digital expertise to enhance executional processes and messaging hierarchy from a unique perspective.
With more than two decades of experience in the advertising industry, she has worked for top-tier agencies, such as FCB, Mindshare, and Havas. She has managed high-profile accounts for major telecoms and consumer packaged goods companies. She is a strategic thinker, focused on delivering maximum impact and return on investment through her extensive knowledge and in the media field.
An experienced marketing professional with a BS in Business Administration and a management background, she has found a passion for media and its dynamic nature. She is committed to elevating the industry standard by developing data-driven strategies that drive success and deliver exceptional results for clients.