Xoom – Workplace 2016 (Global)

As the digital world spins ever faster, social media marketers are tightening their seatbelts, preparing for what could be the most pivotal year in social media history. With the advent of groundbreaking technologies and evolving consumer expectations, 2024 is shaping up to be a year where only the savviest survive. Gone are the days of blindly chasing trends; the future belongs to those who prioritize ROI, authenticity, and strategic platform focus.

As we dive deeper into 2025, influencer marketing is shaping up to be more innovative than ever. This year, the focus is on building trust, embracing authenticity, and creating impactful connections. The following five trends are leading the charge.